Pink Tourism: Holidays of Gay Men and Lesbians (Google eBook)

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CABI, 2006 - Travel - 234 pages
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This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating tohomosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upontourism and marketing. Content includes holiday profiles of both gay men and lesbians;supply of related holiday products; popular and non-popular destinations; tour operatorsand accommodation provision; tourism and sex and sexually transmitted infections; barriersand inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issuessuch as citizenship, identity and consumerism, political activity and distraction, andcontested space and de-gaying.
  

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Contents

Introduction
1
Homosexualityits Nature and Characteristics
15
Gay and Lesbian TouristsProfiles and Reasons
45
Destination Choice as Risk Avoidance
71
Gay and Lesbian Tourism Destinations
89
Intermediaries Accommodation and Attractions
117
Marketing Segments Surveys and Identity
152
Holidays Marketing and Implications for Homosexuality
182
Conclusions and Implications
198
References
204
Index
229
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