The medium is the massage: an inventory of effects

Front Cover
Gingko Press, 1967 - Art - 159 pages
24 Reviews
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, Uso pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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Review: The Medium is the Massage

User Review  - Tombom P - Goodreads

Only good if you don't take it as serious politics/cultural studies, and even then it's pretty ridiculous. A lot of it looks absurd in the context of the 40 odd years of technological and political ... Read full review

Review: The Medium is the Massage

User Review  - Eric - Goodreads

McLuhan and Fiore's book uses a variety of media--linear text, photographs, cartoons, differently sized and juxtaposed--to both make and perform the argument that the media in which information is ... Read full review

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References from web pages

The Medium is the Massage - Wikipedia, the free encyclopedia
The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall mcluhan and graphic designer Quentin Fiore, ... wiki/ The_Medium_is_the_Massage

mcluhan [Probes]
An imagistic interpretation of mcluhan's ideas and intuitions. The mcluhan Probes is an electronic magazine co-produced by The Herbert Marshall mcluhan ... probes/

» The Medium is the Massage
The Medium is the Massage; with Marshall mcluhan. Long-Playing Record 1968. Produced by John Simon. Conceived and co-ordinated by Jerome Agel. ... gpc/ ?p=28

Everyday: The Medium is the Massage
The Medium is the Massage. Herbert Marshall mcluhan CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor ... 2007/ 09/ medium-is-massage.html

Regret the Error » “The Medium Is the Massage”
One is "The Concise 48 Laws of Power" and the other, according to the Times Mag piece, is "The Medium Is the Massage." Freud and mcluhan, together at last. ... magazines/ the-medium-is-the-massage

The Medium is the Massage « Interaction Culture
The Medium is the Massage. Christian’s excellent introduction to Lev Manovicht focused in part on the power of the medium to shape communication. ... 2007/ 09/ 09/ the-medium-is-the-massage/

FAQS - Marshall mcluhan
Why is the title of the book "The medium is the massage" and not "The medium is the message"? Actually, the title was a mistake. ... faqs.html

Educational Insights 2006, Vol. 10 : 2 (November). JIRYUNG AHN. READER’S RESPONSE TO. MARSHALL MCLUHAN. AND QUENTIN FIORE'S THE. MEDIUM IS THE. MASSAGE ... publication/ insights/ v10n02/ pdfs/ ahn.pdf

mcluhan: Quotes
The New Yorker Magazine 1966 - The Medium is the Massage. "The line, the continuum -this sentence is a great example- became the organizing principle of ... mcluhan_quotes.html

“In The Medium is the Massage, mcluhan also rehashed the argument -- which first appeared in the Prologue to 1962's The Gutenberg Galaxy -- that media are ... themedium.html

About the author (1967)

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of it as something to be taken seriously as a new culture form, beyond its obvious capability of selling products. That interest led to his increasing speculation about what media did to audiences. In his unpredictable modern poetry classes at the University of Toronto, he spoke more and more of media. The students he taught were the television generation, the first to grow up with the medium. Many were fascinated by McLuhan's provocative observations that a medium of communication radically alters the experience being communicated. A society, he said, is shaped more by the style than by the content of its media. Thus, the linear, sequential style of printing established a linear, sequential style of thinking, in which one thing is considered after another in orderly fashion: it shaped a culture in which (objective) reason predominated and experience was isolated, compartmentalized, and repeatable. In contrast, the low-density images of television, composed of a mosaic of light and dark dots, established a style of response in which it is necessary to unconsciously reconfigure the dots immediately in order to derive meaning from them. It has shaped a culture in which (subjective) emotion predominates and experience is holistic and unrepeatable. Since television (and the other electronic media) transcends space and time, the world is becoming a global village---a community in which distance and isolation are overcome. McLuhan was crisp and assured in his pronouncements and impatient with those who failed to grasp their import. McLuhan's most famous saying, "the medium is the message," was explicated in the first chapter of his most successful book, "Understanding Media," published in 1966 and still in print. It sold very well for a rather abstruse book and brought McLuhan widespread attention in intellectual circles. The media industry responded by seeking his advice and enthusiastically disseminating his ideas in magazines and on television. These ideas caused people to perceive their environment, particularly their media environment, in radically new ways. It was an unsettling experience for some, liberating for others. Though McLuhan produced some useful insights, he was given to wild generalizations and flagrant exaggerations. Some thought him a charlatan, and he always felt himself an outcast at the university, at least partly because of his disdain for print culture and opposition to academic conventions. He never seemed quite as energetic after an operation in 1967 to remove a huge brain tumor, but he continued to work and teach until he suffered a stroke in 1979. He died a year later. Though today his writings are not discussed as much by the general public, his thesis is still considered valid and his ideas have become widely accepted.

Jerome Agel's more than forty major books include collaborations with Marshall McLuhan, Carl Sagan, Stanley Kubrick, Herman Kahn, and Issac Asimov. His most recent works include the nonfiction novel "Deliverance in Shanghai" and "The U.S. Constitution for Everyone.