Management, Marketing, and Public Policy, Three Keynote Talks: Grow Or Die, the New Role of Marketing1963 - Marketing - 40 pages |
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abroad action adver Advertising brings advertising's American business Annual Marketing Conference basic believe billion brands brings about savings Buetow Burroughs Corporation cerned certainly Common Market CONFERENCE BOARD consumer wants corporate profits course create new markets critics demand domestic Economic bomb tests economic fallout economic growth economic system effective marketing effective shelter Eppert export fact free enterprise system free world Gamble Company gross national product grow important increased industry Keynote address delivered labor lower costs management point margins Marketing Management mass consumption mass production methods of selling Mining and Manufacturing Minnesota Mining Morgens nomic point about advertising Policy president problem Procter & Gamble products and services public sector recognize retail revenue rise Role of Marketing Russia Salesmen selling and distribution selling the consumer Soviet Union stimulation sumer taxes things tion total corporate type of product United vigor