Essentials of Entrepreneurship and Small Business Management

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Prentice Hall, 2008 - Business & Economics - 728 pages
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This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

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Contents

The Challenge of Entrepreneurship
2
SECTION III
8
Marketing
263
Copyright

11 other sections not shown

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About the author (2008)

Doug Wilson, a graduate of Colgate University, began his career in television as an NBC Page. He moved to ABC the following year. As a member of ABC's WIDE WORLD OF SPORTS production team, Wilson covered ten Olympic games and 51 different sports across five continents at events ranging from figure skating in Beijing, to wrist wrestling in Petaluma, to auto racing on the streets of Monaco, to Ping-Pong Diplomacy in Detroit. He has 17 Emmy Awards, and was recognized by the Directors Guild of America with its Lifetime Achievement Award in Sports. In 2003, he was inducted into the United States Figure Skating Hall of Fame; and in 2011, he was given the Frank Bare Award for his contribution to the growth and popularity of the sport of gymnastics.

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