Predictably Irrational

Front Cover
Harper Collins, 2009 - 368 pages
22 Reviews
Introduction : How an injury led me to irrationality and to the research described here -- ch. 1. Truth about relativity : why everything is relative, even when it shouldn’t be -- ch. 2. Fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- ch. 3. Cost of zero cost : why we often pay too much when we pay nothing -- ch. 4. Cost of social norms : why we are happy to do things, but not when we are paid to do them -- ch. 5. Influence of arousal : why hot is much hotter than we realize -- ch. 6. Problem of procrastination and slf-control : why we can’t make ourselves do what we want to do -- ch. 7. High price of ownership : why we overvalue what we have -- ch. 8. Keeping doors open : why options distract us from our main objective -- ch. 9. Effect of expectations : why the mind gets what it expects -- ch. 10. Power of price : why a 50-cent aspirin can do what a penny aspirin can’t -- ch. 11. Context of our character, part 1 : why we are dishonest, and what we can do about it -- ch 12. Context of our character, part 2 : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioraleconomics, and where are the free lunches? -- Bonus material added for the revised and expanded edition : reflections and anecdotes about some of the chapters -- Thoughts about the subprime mortgage crisis and its consequences -- Thanks -- List of collaborators -- Notes -- Bibliography and additional readings -- Index.
  

What people are saying - Write a review

User ratings

5 stars
9
4 stars
8
3 stars
4
2 stars
1
1 star
0

Excellent insights into behavioral economics - Goodreads
Full of insights and materials for you to brood over. - Goodreads
Ariely has an easy, conversational writing style. - Goodreads

Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions

User Review  - Murray - Goodreads

An excellent treatise on the irrational aspects of human decision making as it pertains to supposedly rational economic theory. I think he's has very good points and fun research that proves the point ... Read full review

Review: Predictably Irrational: The Hidden Forces That Shape Our Decisions

User Review  - Sujeet Gholap - Goodreads

An eye opener! Full of insights and materials for you to brood over. "Blink" vs "Predictably Irrational" I was in awe of Blink: The Power of Thinking without Thinking. Well, take the sensationalism ... Read full review

Contents

Introduction
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 12
CHAPTER 13
Thanks
List of Collaborators
Notes
Bibliography and Additional Readings
Searchable Terms
About the Author

CHAPTER 8
CHAPTER 9
CHAPTER 10
CHAPTER 11
Credits
Copyright
About the Publisher

Common terms and phrases

Bibliographic information