Effective Public Relations

Front Cover
Prentice-Hall, 1971 - Public relations - 701 pages
3 Reviews
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

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Contents

THE ENVIRONMENT
98
PERSUASION AND PUBLIC OPINION
125
THE FUNCTIONS PLACE AND PURPOSE
157
Copyright

17 other sections not shown

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JSTOR: Effective Public Relations
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Effective Public Relations, Seventh Edition. Prentice-Hall Inc. 1994. 4. Church, George J. "Copycats are on the Prowl." Time. November 8, 1982. ...
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Public Relations Handbook / Effective Public Relations (8th ...
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Pearson - Effective Public Relations, 9/E
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Effective Public Relations: Mass Media in Public Opinion Formation
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covers: Effective Public Relations
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Effective Public Relations (9th Edition) (Effective Public Relations)
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Book Effective Public Relations (Prentice Hall International ...
Effective Public Relations (Prentice Hall International Editions) ISBN 0130254452 by Glen M. Broom Allen H. Center Scott M. Cutlip Book Price Comparism.
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Anderson Schools of Management
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