The clustering of America
A revealing, fact-filled analysis of American society based on a breakthrough interpretation of geo-demographic statistics developed by the premier target marketing company, Claritas. The book is a vital tool for strategic and media planning as well as an engrossing read.
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THE MYTH OF THE AVERAGE AMERICAN
THE WAY WE WORK
7 other sections not shown
1984 presidential vote AMC Eagles Black Enterprise Blue Blood Estates Blue-Chip Blues Blue-Collar Nursery BMW 5 Series Bohemian Mix Bottom Five Clusters Chevrolet Impalas Claritas Corp cluster has twice Coalburg Coalburg & Corntown communities Corntown Democratic Dodge Diplomats Emergent Minorities equals the U.S. families Furs & Station Golden Ponds Grain Belt Gray Power Hard Scrabble High Usage Index Hispanic Hispanic Mix Index Low Usage index of 100 Knots Landing Lifestyle High Usage live Low Usage Index means a cluster Median household income middle-class Mines & Mills Money & Brains national average neighborhood types Norma Rae-Ville Numbers indicate percentages percent Pools & Patios Public Assistance Reagan records/tapes residents says Scrabble Share Croppers Shotguns & Pickups Single City Blues SMRB Station Wagons Thumbnail Demographics Tobacco Roads Top Five Clusters Towns & Gowns twice the national U.S. average upscale Urban Gold Coast Usage Index Low voters white-collar Yankee Rows Young Influentials Young Suburbia