The clustering of America

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Harper & Row, 1988 - Social Science - 416 pages
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A revealing, fact-filled analysis of American society based on a breakthrough interpretation of geo-demographic statistics developed by the premier target marketing company, Claritas. The book is a vital tool for strategic and media planning as well as an engrossing read.

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Contents

CLUSTER CLIMBING
29
THE MYTH OF THE AVERAGE AMERICAN
66
THE WAY WE WORK
89
Copyright

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