Google Income: How Anyone of Any Age, Location, And/or Background Can Build a Highly Profitable Online Business with Google (Google eBook)
Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.
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As a Google blogger, I was happy to review this book and learn how to make money from my blog, though this has proved to be an elusive goal. Very early on in the book, I am told I only need a credit card (I don’t have one), $5 (probably manage that) and a product or service to offer (don’t have either of those). I continued to read the book regardless of this early setback and found many helpful ideas, but many of them did not come from the author himself. One third of the book is taken up by foreword, preface, introduction, interviews with Google experts (all answering the same questions), book recommendations, glossary, index, etc. The other two thirds I found very helpful indeed and if I ever have a product or service I want to make money from, this is the book I will use to help me in that endeavour.
The author begins with a history of online marketing, then moves on to optimizing your site, then walks you through the many and various advertising methods, and details the vast assortment of tools and web services available to aid you in your quest to get rich. Sadly, as the book was published in 2009, a few of his suggestions have gone by the board, as is the case in internet land, everything moves so quickly and new ideas appear at lightning speed.
Overall, this book has explained many interesting ways to maximise my blog, present its best face to the world wide web and I think it will be very helpful to serious minded bloggers who wish to take it to the next level. Hopefully, one day, I will include myself in that group.
Nevertheless, this is a very useful reference book for Google bloggers.
GOOGLE INCOME: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google is written with the purpose of educating businesses, authors, or bloggers with ways to use the internet for marketing for brand/product. Millions of people use the internet everyday, which can be potential customers/clients for you. The first step is performing a market analysis, increasing your public profile, and establishing the best marketing strategies.
In chapter three, you’ll learn about how to generate website traffic and income by using successful search engines, meta tag definitions, title tags, description tags, search engine registration, and site maps. You’ll learn the importance of what the inbound and outbound links on your site has on your Google rank. The author brushes you up on pay-per-click advertising, aka Adwords, and how you can benefit from a Google Adwords Campaign.
The author, Bruce C. Brown, has written a detailed book about how Google can help you increase your business’s success on the net. Simply submitting your site to the right search engine can help boost the visitors to your site. Also using other Google services, such as blogs, YouTube, etc, can be benefit your online marketing. I recommend Google Income to all businesses and bloggers.
*I would like to thank Atlantic Publishing for sending me a copy to review.
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