The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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Nicholas Brealey, 2006 - Electronic books - 327 pages
19 Reviews
This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways.

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Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Andrew William - Goodreads

A great insight on google and more about how the evolution of search started to where it might potentially take us to find the perfect search in future. Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Agung Perkasa - Goodreads

i read this book about a few weeks ago. i get it from my university library. so i interested to this book. i get good information from it that how serch engine have important for our life when we need ... Read full review

About the author (2006)

John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries and "band manager" with BoingBoing.net. Previously, Battelle was founder, chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of "Wired" magazine and Wired Ventures. He is the author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" (Portfolio, 2005).

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