The search [electronic resource]: how Google and its rivals rewrote the rules of business and transformed our culture

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Nicholas Brealey Publishing Limited, 2006 - Electronic books - 327 pages
21 Reviews
Google is the world's most used search engine and is now a recognised word in its own right. The author explains how the search industry is changing the way we live in profound and unpredictable ways. This edition includes information on the launch of Google in China, its tussles with the US government and more.

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Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Erika RS - Goodreads

Thisis a history of search and search engines with a focus on Google. Battelle also discusses the social significance of search. I found the most interesting part of the book to be the history of ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Sathyan Velumani - Goodreads

One of the books that changed how i started to look at the world we live in. Introduced me to Adwords, Overture, Adsense - how google makes money which did expand my know how and helped my career Read full review

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