The Art of SEO: Mastering Search Engine Optimization (Google eBook)
"O'Reilly Media, Inc.", Oct 16, 2009 - Computers - 608 pages
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
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Review: The Art of SEO: Mastering Search Engine Optimization (Theory In Practice)User Review - Yichen - Goodreads
This is a decent introduction to the workings of the search engines and how they try to present relevant information from the vast depths of information that is on the web. Many of the basic ... Read full review
Review: The Art of SEO: Mastering Search Engine Optimization (Theory In Practice)User Review - Lydia - Goodreads
Informational and helpful, will definitely use as a reference. Read full review
Chapter 3 Determining Your SEO Objectives and Defining Your Sites Audience
Chapter 4 First Stages of SEO
Chapter 5 Keyword Research
Chapter 6 Developing an SEOFriendly Website
Chapter 7 Creating LinkWorthy Content and Link Marketing
Chapter 8 Optimizing for Vertical Search