E-commerce: Business, Technology, Society
Pearson Prentice Hall, 2009 - Business & Economics - 825 pages
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
75 pages matching online retail in this book
Results 1-3 of 75
What people are saying - Write a review
adware Amazon applications auction audience behavior beneﬁts blogs brand browser business model buyers catalog cell phone Chapter client client computers commerce communications companies consumers costs create credit card customers database deﬁne difﬁcult e-books e-commerce e-commerce technology e-mail eBay encryption Expedia Facebook ﬁles ﬁnancial ﬁnd ﬁrms ﬁrst ﬁve FreshDirect Google growth industry instance Internet Internet users iPhone major marketplace merchants Microsoft million MySpace Netflix offer ofﬂine online retail operating payment PayPal portals Priceline proﬁle proﬁt proﬁtable purchase revenue model search engine search engine marketing sell sellers server share signiﬁcant social networking speciﬁc strategy suppliers target television traditional trafﬁc transaction U.S. Census Bureau United user-generated content visitors Web bugs wireless Yahoo YouTube