Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America: The Renewal of Evangelicalism in Postwar America (Google eBook)

Front Cover
Univ of North Carolina Press, Nov 1, 2009 - Biography & Autobiography - 304 pages
1 Review
Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.

Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

What people are saying - Write a review

Bill Bright & Campus Crusade for Christ: the renewal of evangelicalism in postwar America

User Review  - Not Available - Book Verdict

Turner (history, Univ. of South Alabama) presents a meticulous and well-documented account of Bill Bright and Campus Crusade for Christ (CCC), the University of California ministry for students he ... Read full review

Review: Bill Bright & Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

User Review  - Andrew Wise - Goodreads

As I was involved with CCC as a student and employee, I was incredibly interested in this accessible history of the man behind the organization. Really appreciated the interviews of former associates ... Read full review


1 God May Choose a Country Boy
2 Campus Ministry at Americas Trojan Horse
3 Sibling Rivalries
4 The Conservative Impulses of the Early 1960s
5 The Jesus Revolution from Berkeley to Dallas
6 The Evangelical Bicentennial
7 America and the World for Jesus
8 Kingdoms at War

Common terms and phrases

About the author (2009)

John G. Turner is assistant professor of history at the University of South Alabama.

Bibliographic information