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I bought this book after reading "Anything you want" by Derek Sivers. That book and this one both deal, for the most part, with getting distractions out of the way and turning an idea into something real. The Sivers book is written from the point of view of someone who started a company and watched it grow into a thriving business, and I liked it a lot. It was very straightforward and to the point, and I can relate to what the author was saying. I think I would be friends with Derek Sivers if I knew him personally.
This book has a relatively high-handed tone, and reads like a sales pitch. If this were a physical book with pages, I would half expect a coupon for the "12-CD Seminar Package" to fall into my lap from between two of the pages as I turned them.
I've grown somewhat weary of buzzwords over the years, and this book is a hailstorm of them: "We've developed a framework of actionable process elements that you can leverage to organize your workflows moving forward and actualize your paradigms while partnering with a backburner of references." Ugh. That's not a direct quote, it's a distillation of buzzwords I saw on two consecutive pages.
One reason I occasionally read books like this is to validate my own approach and see if I'm missing something. Almost all books like this have pretty much the same point, which is this: Once you've thought an idea through to the point where you think it's pretty good (or at least a good starting point for something), act on it. Don't get distracted, and execute your idea efficiently. This book, like others of its type, makes that point effectively enough.
Another reason I read books like this is to get inspired. For me, this book fails big-time in that regard. The buzzwords wear me out, and it contains page after page of prescriptive advice that seems pretty obvious to me. Things like: "If you have a new idea while you're working on the original idea, don't stop working on the first one. Instead, write the new idea down someplace where you'll remember to look at it. I know a guy who uses Microsoft Word for this, and puts his ideas in a list. Once a month on a Sunday, he prints out the list and marks through the crap ideas with a pen while he drinks beer." Really? Wow! My success would be all but assured if I could only figure out how to get my pen marks into the copy of the list I have stored in Microsoft Word. Wow!
I think of myself as a creative type, but I've also spent many years being accountable for getting things done, so I have the execution part of "idea->reality" fairly well in hand. This book may be written for the "other" kind of creative type, one who apparently can't slap their own rear end without the aid of an instruction manual. If you're better off than that type of person, you may be able to get by without this book.
 


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