Consumer Behavior: Theory and Practice |
Contents
PART | 1 |
Sources of consumer knowledge | 23 |
Consumer behavior models | 40 |
Copyright | |
26 other sections not shown
Common terms and phrases
action advertising affect consumer appeal areas associated assortment automobile aware basic determinants brand business influence buyer characteristics choice clothing communications concept consumer attitudes consumer behavior consumer decision consumer models consumer purchase Consumer Research consumer's culture customers decision process defined desire discussion economic emotional environment example experience Explain fact factors family members fashion favorable feelings Figure function Glenview grocery Helmut Becker homeostasis Homewood household important income individual consumer individual's interaction Journal of Consumer Journal of Marketing Journal of Retailing learning Marketing Research mass media motives opinion leaders package patterns perceived perception person physical population preferences problem promotion psychological purchase behavior purchase decisions reference group relationship response result retail role satisfaction satisfied self-concept situation social class sources specific stimulus store image sumer tend theory tion trait theory traits types vidual wants York