New Venture Strategy: Timing, Environmental Uncertainty, and Performance

Front Cover
SAGE Publications, Jun 24, 1998 - Business & Economics - 120 pages
0 Reviews
'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Common Wisdom on the Timing of Entry IJ3l3
2
Environmental Stability Timing
15
Conclusion
22
Copyright

7 other sections not shown

Common terms and phrases

Bibliographic information