Nike Culture: The Sign of the Swoosh

Front Cover
SAGE, Dec 28, 1998 - Business & Economics - 194 pages
0 Reviews
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.

Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

  

What people are saying - Write a review

Review: Nike Culture: The Sign of the Swoosh

User Review  - Wendy Lovenia mustafa - Goodreads

great Read full review

Related books

Contents

Suddenly the Swoosh is Everywhere
1
Just Metacommunicate It
24
Nike and the Construction of a Celebrity Democracy
46
Reflexivity and Irreverence
74
Transcending Difference? Representing Women in Nikes
118
There are Many Paths to Heaven
146
Just Do It but not on My Planet
169
Index
187
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

References from web pages

Robert Goldman Book
Robert Goldman to discuss 'Nike Culture: The Sign of the Swoosh'. Robert Goldman, media critic and professor of sociology at Lewis & Clark College, ...
www.lclark.edu/ ~public/ NEWS/ 990308goldman.html

Welcome to Adobe golive 4
Nike Culture: The Sign of the Swoosh. Robert Goldman & Stephen Papson. 1 Suddenly the Swoosh is Everywhere NIKE'S GLOBAL LANDSCAPE LOGOMANIA ...
it.stlawu.edu/ ~spapson/ nikecult.html

Nike culture : the sign of the swoosh [worldcat.org]
Nike culture : the sign of the swoosh. By: Robert Goldman; Stephen Papson. Type: English : Book. Publisher: London ; Thousand Oaks, Calif. ...
worldcat.org/ wcpa/ ow/ 40839004

Robert Goldman and Stephen Papson
Keywords. Advertising · Semiotics and Grammars. Copyright © 2007 Isabel Pedersen. An extensive semiotic analysis of the cultural and sociological ...
www.ryerson.ca/ ~ipederse/ GoldmanPapson.htm

Nike Culture: The Sign of the Swoosh - Bibliographie anglophone
nike culture the sign of the swoosh bibliographie anglophone auteur robert goldman stephen papson this book is one of the first to take an in-depth look at ...
www.sportstrategies.com/ detaillivre-52-Nike-Culture-The-Sign-of-the-Swoosh.html

History of Cross-over Art (Multimedia)
Nike Culture: The Sign of the Swoosh. London: Sage, 1998. Marcuse, Herbert. One Dimensional Man. Boston: Beacon Books, 1968. ...
creativetechnology.salford.ac.uk/ taylor/ index.htm

ebay 香港: Nike Culture: The Sign of the Swoosh (Cultural Icons se ...
熱門商品: Nike Culture: The Sign of the Swoosh (Cultural Icons se 在ebay 香港 商品類別Books > Nonfiction Books.
cgi.ebay.com.hk/ ws/ eBayISAPI.dll?ViewItem& item=110235660545

Alerta de preço para Nike Culture: the Sign of the Swoosh ...
Alerta de preço para Nike Culture: the Sign of the Swoosh (cultural Icons ... Nike Culture: the Sign of the Swoosh (cultural Icons Series) - Robert Goldman ...
preco.buscape.com.br/ alerta/ alerta_incluir.asp?id_produto=1076196148

Trainers: The Worlds at our Feet and the multiple investments in ...
Robert Goldman, Nike Culture: The Sign of the Swoosh. London: Sage, 1998; Rick Reilly, “The. Swooshification of the World.” Time March 17 (1997): 124 ...
www.unaustralia.com/ electronicpdf/ Ungill.pdf

Powell's Books - Nike Culture: The Sign of the Swoosh (Core ...
This book is one of the first to take an in-depth look at how an advertising image works. It situates the "Nike swoosh" logo in terms of political economy, ...
www.powells.com/ cgi-bin/ biblio?inkey=1-0761961496-7

About the author (1998)

Goldman is Professor of Sociology at Lewis and Clark College, Portland.

Papson is Professor of Sociology at St. Lawrence University.

Bibliographic information