Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury (Google eBook)

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Nicholas Brealey Publishing, Dec 7, 2010 - Business & Economics - 320 pages
5 Reviews
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
  

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Review: Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

User Review  - Paul Martin - Goodreads

I initially read this book hoping for some academic models to be used for presentation to a luxury brands client. There were, however, very few academic examples or explanations. Instead, the book ... Read full review

Review: Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

User Review  - Asaga - Goodreads

*[ I´ve began to understand some things about fashion that haven't thought about. ] 20110808 Read full review

Contents

How and Why
6
A Love Affair with Luxe
8
Finding Meaning in an LV Bag
38
What and Where
70
Japan An Insatiable Yen
72
Hong Kong and Taiwan Yin and Yang
102
China From Mao Suits to Armani
138
South Korea Indebted to Luxury
176
India The Next China?
220
Behind the Cult
246
How the Cult Is Created
248
Advent of the Genuine Fakes
268
The Future of Luxury
282
Notes
296
Acknowledgments
304
Index
306

SingleSeason Sisters Singapore Malaysia Thailand Indonesia and the Philippines
200

Common terms and phrases

Bibliographic information