Driving it home: 100 years of car advertising

Front Cover
Middlesex University Press, Sep 1, 2008 - Business & Economics - 144 pages
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Tracing the ways in which car manufacturers have attempted to persuade buyers to believe in their brand, this resource charts the development of advertising from the early days of motor cars to the mass market at the end of the 20th century. Through dozens of beautiful illustrations, the changing styles of manufacturers' ad campaigns are revisited and examined in this dissection of a product that, perhaps more than the advertising for any other manufactured good, tells the story of the economic, political, and social history of the 20th century.

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Contents

CONTENTS Introduction Chapter I 1900 1920 From cycles to Model
22
Chapter 2 1920s Style and status
30
1930s Streamlining to survive
38

6 other sections not shown

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About the author (2008)

Judy Vaknin is the University archivist responsible for the care and management of the Library of Historic Advertising. She is the author of Smoke Signals: 100 Years of Tobacco Advertising.

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