The Future of Nonprofits: Innovate and Thrive in the Digital Age (Google eBook)

Front Cover
John Wiley & Sons, Mar 21, 2011 - Business & Economics - 256 pages
1 Review
Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades.

So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down?

The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age”  helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today.  Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind.

The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends  and develop innovative “internal entrepreneurs”  that will grow revenue and drive their mission.
  • Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization
  • Provides nonprofits a look at the future of fundraising and communications trends into 2016
  • Case studies highlight successes and failures
  • Highlights the power and strength of Social Media
  • Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees
  • Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future


This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

  

What people are saying - Write a review

Review: The Future of Nonprofits: Innovate and Thrive in the Digital Age

User Review  - Yasheve - Goodreads

Couldn't have been more useless. A magazine article could have covered what's in this book Read full review

Selected pages

Contents

Innovate or Die
3
What Is Innovation?
21
Innovation as Your Strategy for Success
39
What Is Driving Your Innovation? Technology Society and Innovation
55
The Three Pillars of Innovation
77
Awareness
79
Structure Into the Belly of the Beast
103
Staffing The Right People the Right Skills and the Right Roles
125
The Future of Fundraising New Money from New Donors in New Ways
169
The Future of Communications
193
In Conclusion
215
Appendices
221
Sample of Job Descriptions
223
Organization Innovation Index Quiz
227
Are You Looking to the Future?
231
Index
239

Implementation and Future Considerations
147
Starting Your Innovation Projects Managing Innovation at Your Organization
149

Common terms and phrases

About the author (2011)

David J. Neff is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman.

Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006–2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.

Bibliographic information