Essentials of Effective Public Relations for Sub-Saharan AfricaApart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world. |
Contents
Preface to the first subSaharan African edition | 1 |
Media and Media Relations | 35 |
14 | 90 |
Copyright | |
9 other sections not shown
Common terms and phrases
achieve action activities advertising agencies American analysis approach audience behaviour broadcast budget campaign cation citizens clients communication corporate corporate social responsibility coverage crisis defined develop DStv effective employees environment environmental evaluation example executives Formal methods function funds global gramme groups Grunig impact implementation important increased institutions interest internal involved issues Johnson & Johnson journalists leaders M-Net magazines major management by objectives marketing mass media ment methods Newbury Park newsletter newspapers nonprofit organisations objectives open systems organisation's outcomes political problem situation professional Public Relations Journal public relations practitioners public relations programmes Public Relations Review radio rela relationships role sector selected social responsibility South Africa specialists specific staff stakeholders story strategy survey systems theory target publics television tion University WMMB words York