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ability achieve action airline aligned asked AT&T bank basic behavior chairman challenge chapter on Strategy commitment competence complex corporate creating creative culture decision develop direction Edwin Land effective leaders employees empowerment ership example executive experiences external environments firms Frank Dale future Global Airways goals going human ideas important individuals industry innovative learning internal interviewed James MacGregor Burns Jim Jackson Jordan Karl Wallenda Kieschnick lacocca lead look major management education meaning ment Motors needs niche ninety leaders nization operating options orga organization's organizational learning participation positive self-regard Poulson president problem Ray Kroc responsibility rewards role scenario seemed sense skills Sloan social architecture staff structure style successful Sun Tzu talking thing tions transformative leadership trust understand values Wallenda factor Warren Bennis Werner Erhard what's York zations