Influence: how and why people agree to things

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Quill, 1984 - Psychology - 302 pages
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Contents

INTRODUCTION
11
The old give and take and take
29
Truths are us
115
Copyright

4 other sections not shown

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About the author (1984)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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