Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and WinningThe marketing guru of Silicon Valley provides practical strategies for beating IBM at its own game. McKenna shows how companies like Apple Computer, Digital, Compaq, Advanced Micro Systems, and Cray developed successful strategies for capturing a significant share of IBM's market. He offers specific advice to others who want to challenge the monolithic giant. |
Contents
Introduction | 2 |
Part One The World of Big Blue | 11 |
Growth of a Giant | 14 |
Copyright | |
14 other sections not shown
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