The Photographer's Survival Guide (Google eBook)
Practical, real-world advice for commercial photographers
At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:
• Establishing a recognizable style that is all your own
• Creating a website and portfolio, including costs, selecting images, and working with a designer
• Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers
• Estimating, bidding, and negotiating your fee
• Doing the job: prep work, the actual shoot, post-production, and billing
• Understanding the stock photography business
The book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions.
The Photographer’s Survival Guide is also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand.
The accompanying CD contains 21 invaluable forms and templates–for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more–that photographers can download.
From the Trade Paperback edition.
What people are saying - Write a review
We haven't found any reviews in the usual places.
advertising Agency Access art buyer art director artist ASMP Best Buy budget campaign career Chris Davis click-through rate companies consultant cost create creative fee crew CRISPIN PORTER database day rate Disposal Sheet e-mail blasts e-promo expenses FedEx ﬁnd ﬁrst gallery hire images industry invoice iPhoto keep track logo look magazine mailers mailing marketing microstock Moab negotiate option paper percent person photo editor photogra photographer's photographers portfolio potential client printed source books pro bono professional promotional Prop purchase RADSTONE receipts recommend reﬂect Scott Smith SENIOR ART shoot shot sleeves someone speciﬁc stock house stock photography style stylist sure Suzanne talent target template tographers type treatment usage viewer wardrobe WORST-CASE SCENARIO