Media economics: concepts and issues

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Sage Publications, 1989 - Business & Economics - 136 pages
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This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.

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Contents

Introduction to the Study of Media Economics
7
Consumer Choices and Market Responses
35
Producer Choices and Market Responses
52
Copyright

2 other sections not shown

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About the author (1989)

Picard is a professor and senior manager of the Media Group in the Business Research and Development Center of the Turku School of Economics and Business Administration, Turku, Finland.

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