Media economics: concepts and issues
This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.
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Introduction to the Study of Media Economics
Consumer Choices and Market Responses
Producer Choices and Market Responses
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A. C. Nielsen additional advertising affect allocative amount antitrust assets broadcast cable television capital change in price choices circulation competitors consumers consumption content product daily newspaper decisions different media diminishing economies of scale Editor & Publisher efficiency elasticity factors Figure film geographic markets income increase Indifference Curve individuals inputs intervention investment involves issues labor LRAC macroeconomic magazines marginal cost marginal utility market structure measure media companies media economics media industries media markets media products monopolistic competition motion picture newspaper industry occurs oligopoly operate ordinal utility output ownership papers perfect competition physical product Picard policies profit programming purchase quantity radio Radio & Records rates regulation result revenue satisfaction sellers substitution supply and demand supply curve Tele television stations tion unit utility per dollar wants and needs weekly Welfare Economics