The Entrepreneurial Nutritionist

Front Cover
Lippincott Williams & Wilkins, Jan 1, 2002 - Medical - 421 pages
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The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.

  

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Contents

The Beginning
1
The Entrepreneurial Spirit
3
Is SelfEmployment for You?
11
Building a Strong Foundation
25
Business Strategies and Management
27
Building Your Credibility
45
Nurturing Your Creativity
53
Ethics and Malpractice
61
Negotiation Selling and Contracts
207
Computers in Nutrition Practice
221
Office Policies and Dealing with Clients
225
Taking Your Ideas to Market
233
Promoting Your Venture
235
Using the Internet
259
Website Basics
271
Promoting Your Website
297

Creating a Good Image
73
Counseling Expertise
81
Managing Your Business
93
Business Plan
95
Marketing
103
Forms of Business Ownership
123
Protecting Your Ideas and Interests
135
Choosing Business Advisors
149
Finance and Money
157
Startup Decisions and Costs
181
Fees and Reimbursement
197
Developing Your Professional Practice
323
Jobs with Physicians and Other Accounts
325
Consulting in Long Term Care
333
Communicating with Food
343
The Write Way to Get Published
367
Media Savvy
383
Sports and Cardiovascular Nutrition
395
The Wellness Movement
407
Continued Competency
417
Index
422
Copyright

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About the author (2002)

Dietitian in private practice since 1972.

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