The Mass Media Election: How Americans Choose Their PresidentA detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates. |
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The Mass Media Election: How Americans Choose Their President Thomas E. Patterson No preview available - 1980 |
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60 percent agenda American analysis appear attention audience bandwagon effects beta coefficients Brown campaign issues candidate's candidates chances Chapter choice David Barber delegates Democratic dominated early primaries election coverage Election Interest Election News Stories election's electorate Erie example Expo Exposure Exposure favorable gain Gerald Ford high interest voters impressions increased indicate influence interview issue awareness issue positions Jackson Jerry Brown Jimmy Carter June leadership less low interest voters major Mass Communication mass media Median coefficient messages Morris Udall Network Newscast Exposure Newspaper Exposure newspaper reading newspaper stories Newsweek objective journalism October partisanship party information party's Paul Lazarsfeld people's personal background political polls preferred President presidential campaign presidential debates race reactions readers Reagan received regression analysis Relationship of Network reported Republican Ronald Reagan significant stories recalled stylistic substance Table television's Udall V. O. Key variable viewers vote York