Nobrow: the culture of marketing, the marketing of culture

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Distributed by Random House, Feb 1, 2000 - Social Science - 215 pages
22 Reviews
Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions -- highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) -- cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing. He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel toStar Wars, and is as hip to promotion as to performance. He reveals how the Buzz came to Tina Brown'sNew Yorker; how art and business mingle in the work of moguls like George Lucas and David Geffen; how it's all stirred together in one super-soup of art, money, spin, and hype; and how even aesthetic worth is measured by units shipped in the frenetic culture he calls (as we all will from now on) Nobrow.

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Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Jessica Robinson - Goodreads

Enjoyable but mostly pointless. I'm fascinated by marketing but this is really a clever, disjointed memoir pretending to be an analysis of class, culture, and marketing. I learned a bit about Seabrook and that's honestly enough for me but you're not going to learn anything new. Read full review

Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Megan - Goodreads

Interesting....reading it 12 years after it was published makes it seem like a prequel to what came, is coming. Funny that Ben Kweller is still around while Hanson really isn't. At the end he finally ... Read full review

Contents

Section 1
3
Section 2
45
Section 3
64
Copyright

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About the author (2000)

John Seabrook's articles appear regularly in The New Yorker. He has also written for Vanity Fair, Harper's, and The Nation and is the author of Deeper: My Two-Year Odyssey in Cyberspace. He lives in New York City.

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