Nobrow: the culture of marketing, the marketing of culture
Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions -- highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) -- cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing. He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel toStar Wars, and is as hip to promotion as to performance. He reveals how the Buzz came to Tina Brown'sNew Yorker; how art and business mingle in the work of moguls like George Lucas and David Geffen; how it's all stirred together in one super-soup of art, money, spin, and hype; and how even aesthetic worth is measured by units shipped in the frenetic culture he calls (as we all will from now on) Nobrow.
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Review: Nobrow: The Culture of Marketing + The Marketing of CultureUser Review - Jessica Robinson - Goodreads
Enjoyable but mostly pointless. I'm fascinated by marketing but this is really a clever, disjointed memoir pretending to be an analysis of class, culture, and marketing. I learned a bit about Seabrook and that's honestly enough for me but you're not going to learn anything new. Read full review
Review: Nobrow: The Culture of Marketing + The Marketing of CultureUser Review - Megan - Goodreads
Interesting....reading it 12 years after it was published makes it seem like a prequel to what came, is coming. Funny that Ben Kweller is still around while Hanson really isn't. At the end he finally ... Read full review
The Rise of the Creative Class: And how It's Transforming Work, Leisure ...
Richard L. Florida
No preview available - 2002