Nobrow: the culture of marketing, the marketing of culture

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Distributed by Random House, Feb 1, 2000 - Social Science - 215 pages
27 Reviews
Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions -- highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) -- cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing. He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel toStar Wars, and is as hip to promotion as to performance. He reveals how the Buzz came to Tina Brown'sNew Yorker; how art and business mingle in the work of moguls like George Lucas and David Geffen; how it's all stirred together in one super-soup of art, money, spin, and hype; and how even aesthetic worth is measured by units shipped in the frenetic culture he calls (as we all will from now on) Nobrow.

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Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Richard - Goodreads

Certainly an interesting premise, but at the end of the day John Seabrook simply never delivers in NoBrow. The book is a self-indulgent ramble of his thoughts on the convergence of high and low ... Read full review

Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Jessica Robinson - Goodreads

Enjoyable but mostly pointless. I'm fascinated by marketing but this is really a clever, disjointed memoir pretending to be an analysis of class, culture, and marketing. I learned a bit about Seabrook and that's honestly enough for me but you're not going to learn anything new. Read full review

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Vintage Books of Nobrow: The Culture of Marketing, The Marketing of Culture. Q: What is Nobrow? A: Nobrow is my word for the end of the old cultural categories ... vintage/ seabrook.html

Both high and low culture have produced masterpieces and works of mediocrity. It is our task to find beauty in unexpected places. [Jun 2006] ... Nobrow.html

Nobrow - Culture
... a postmodern neologism derived from highbrow and lowbrow coined by John Seabrook in Nobrow: The Culture of Marketing, the Marketing of Culture (2000). ... Nobrow

John Seabrook | Stories | Nobrow Culture
OUR LOCAL CORRESPONDENTS Nobrow Culture. Why it's become so hard to know what you like. From The New Yorker September 20, 1999. Because I live in Tribeca, ... johnseabrook/ stories/ culture/ nobrow/ index.html

The WELL: John Seabrook -- NOBROW
... "Deeper: My Two-Year Odyssey in Cyberspace" (Simon and Schuster, 1997), and "Nobrow: The Culture of Marketing, the Marketing of Culture" (Knopf, 2000). ... conf/ inkwell.vue/ topics/ 75/ John-Seabrook-NOBROW-page01.html

Miramax, Merchant-Ivory, and the New Nobrow Culture: Niche ...
"For more than a century," John Seabrook argues in Nobrow: The Culture of Marketing, the Marketing of Culture:. 1; 2 · 3 · 4 · 5 · 6 · 7 · 8 ·... p/ articles/ mi_qa3768/ is_/ ai_n17197606

Books: Buzz Fill (The Boston Phoenix . 05-01-00)
Nobrow: The Culture Of Marketing, The Marketing Of Culture by John Seabrook. Alfred A. Knopf, 225 pages, $23. Once upon a time, John Seabrook reminds us in ... ww/ 05-01-00/ boston_books_1.html

Grantmakers in the Arts: Library Documents: Nobrow
Nobrow. Marketing American Culture. Published: Fall 2001 The Culture of Marketing, the Marketing of Culture by John Seabrook ... library_additional/ library_additional_show.htm?doc_id=483760

Right inside the door of the Virgin Megastore was a vast section of popular music labeled Rock/Soul, which ran the gamut from the Eagles to Al Green to Pere ... books/ first/ s/ seabrook-nobrow.html

Nobrow: The Culture of Marketing, the Marketing of Culture By John Seabrook (Knopf) Pub date 2/16/00. Moneybox. According to John Seabrook, the filmmaker ... html_docs/ nobrow.html

About the author (2000)

John Seabrook's articles appear regularly in The New Yorker. He has also written for Vanity Fair, Harper's, and The Nation and is the author of Deeper: My Two-Year Odyssey in Cyberspace. He lives in New York City.

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