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active actors advertising audience Belgium Britain British broadcasting institutions broadcasting monopoly broadcasting organizations cable networks cable television cassettes Chapter commercial television Commission communication satellites competition cultural debate decentralization Denmark direct broadcasting satellites distribution economic electronic media established Europe European broadcasting European countries EUTELSAT existing exploitation favour financed Finland foreign France goals Green Paper groups hardware home video important industrial policy initiatives integration INTELSAT interests issue Italy licence fees logic Luxembourg mainly mass communication mass media MATV media policy media structure media technology medium Netherlands Norway operating parties pay-television percent plans policy-making possible potential production public broadcasting public service radio and television regional regulation revenue satellite television sector situation social Sweden technical telecommunication industry telematics teletext television channels television programmes tion traditional transmission transnational transponders videocassette recorders videotex West Germany