Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

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Palgrave Macmillan, Aug 15, 2009 - Business & Economics - 210 pages
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Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

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About the author (2009)

Denise H. Sutton has a Ph.D. in Women’s Studies from Clark University.  She developed and taught courses on advertising and gender at the New School University, New York City, and has written for Lingua Franca and Iris: A Journal About Women.  Denise has also worked in communications, creating education, economic development, and public health campaigns for a nonprofit in Harlem.

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