The Fundamentals of Typography

Front Cover
AVA Publishing, Nov 1, 2006 - Design - 175 pages
2 Reviews
The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.
  

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Review: The Fundamentals of Typography

User Review  - Rachel Green - Goodreads

Now that I've read this, it's more of a long-term read: meant to be read over a bit of time. Not something that you can easily read through in a matter of days or hours. Also, you'll definitely pay more attention to how type appears after reading this. It's...an interesting phenomenon. Read full review

Review: The Fundamentals of Typography

User Review  - Andrew - Goodreads

easy to read but fairly comprehensive introduction to typography. includes interesting history plus technical terms and usage. Read full review

Contents

Introduction
6
how to get the most out of this book
8
a brief history
10
a few basics
54
letterforms
80
words and paragraphs
112
using type
132
proof marks
168
conclusion
170
contacts
171
glossary
172
index
174
font index
176
Working with ethics
177
Back Cover
185
Copyright

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About the author (2006)

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

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