Influence (Google eBook)
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
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Review: Influence: Science and PracticeUser Review - Fabian Shughuli - Goodreads
I love the insight and richness of material presented in this book. An absolute must read for all marketers of both large and small companies and start-ups. This book has to be taken seriously for any person who intends to understand how to influence others.. Read full review
Review: Influence: Science and PracticeUser Review - Vitalijus Sostak - Goodreads
This is what I call practical psychology! This book is much-hyped, but it totally met my expectations: simple style with summaries at the end of each chapter., numerous real-life examples, based on ... Read full review
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