Influence (Google eBook)
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
What people are saying - Write a review
Review: Influence: The Psychology of PersuasionUser Review - Jozef Gajdos - Goodreads
Probably one of the most important books a your person can read. Read full review
Review: Influence: The Psychology of PersuasionUser Review - Ivan Taylor - Goodreads
This was not the book that I thought it was. It is about how salesman try to sell things using unsavory methods and how to stop that from influencing you. Although many of the examples are old, they are still relevant. Read full review
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