Innovation management and new product development
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. This book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process. A conceptual framework is introduced which emphasises the importance of internal processes and external linkages. It also examines how the heritage and knowledge base of an organisation drive the development of business opportunities. It is these opportunities which are at the heart of new product ideas. The wide subject of technology management is also tackled and in particular, how companies manage research and development (R&D).
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Department of Business Istanbul Bilgi University Turkey
Business strategy and organisational knowledge
Strategic alliances and networks
11 other sections not shown
achieved activities approach argue beverage brand business opportunities capabilities carbon dioxide cent Chapter commercial companies company's compete competitive competitors concept concept testing consumer corporate costs creativity cross-functional teams customers decision discussed drugs Dyson Dyson Appliances economic effective engineering environment example external factors Figure Financial firms functions growth Guinness headspace highlights identified Illustration important improve individual innovation management innovation process intellectual property internal investment involved James Dyson Journal Keiretsu knowledge base manufacturing market research ment models operations organisation organisation's package patent personal computer pharmaceutical industry potential primary chamber problems product development product ideas product innovation profits R&D management Recognise research and development role secondary chamber sector Source strategic alliances strategic management strategy successful suppliers technical technology transfer testing tion trademark Turkey Unilever University vacuum cleaner