Strategic Health Planning: Methods and Techniques Applied to Marketing and Management (Google eBook)

Front Cover
Greenwood Publishing Group, Jan 1, 1991 - Health & Fitness - 440 pages
1 Review

This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.

  

What people are saying - Write a review

User Review - Flag as inappropriate

shit book

Contents

III
1
IV
2
V
3
VI
4
VII
5
VIII
7
IX
9
XI
12
LIV
183
LV
191
LVI
196
LVII
197
LVIII
198
LIX
203
LX
208
LXI
209

XII
14
XIII
16
XIV
17
XV
18
XVI
21
XVII
23
XVIII
25
XIX
29
XX
30
XXI
31
XXII
32
XXIV
34
XXV
36
XXVI
37
XXVII
38
XXVIII
39
XXIX
72
XXX
88
XXXI
94
XXXII
96
XXXIII
98
XXXV
103
XXXVI
104
XXXVII
109
XXXVIII
121
XXXIX
132
XL
143
XLI
144
XLII
159
XLIV
161
XLV
162
XLVI
163
XLVII
164
XLVIII
166
XLIX
171
L
180
LII
181
LIII
182
LXIII
212
LXIV
232
LXV
248
LXVI
251
LXIX
252
LXX
253
LXXI
254
LXXII
255
LXXIV
257
LXXV
259
LXXVI
264
LXXVII
273
LXXVIII
277
LXXIX
305
LXXX
316
LXXXI
323
LXXXII
324
LXXXIII
325
LXXXIV
330
LXXXV
332
LXXXVI
333
LXXXVII
336
LXXXVIII
337
LXXXIX
340
XC
343
XCI
345
XCII
352
XCIII
369
XCIV
382
XCV
387
XCVI
400
XCVII
405
XCVIII
412
XCIX
414
C
423
CI
432
Copyright

Common terms and phrases

About the author (1991)

Spiegel is professor of preventive medicine and community health at the State University of New York Health Science Center in Brooklyn, New York.

Bibliographic information