Strategic Health Planning: Methods and Techniques Applied to Marketing and Management (Google eBook)

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Greenwood Publishing Group, Jan 1, 1991 - Health & Fitness - 440 pages
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This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.

  

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Contents

III
1
IV
2
V
3
VI
4
VII
5
VIII
7
IX
9
XI
12
LIII
183
LIV
191
LV
196
LVI
197
LVII
198
LVIII
203
LIX
208
LX
209

XII
14
XIII
16
XIV
17
XV
18
XVI
21
XVII
23
XVIII
25
XIX
29
XX
30
XXI
31
XXII
32
XXIV
34
XXV
36
XXVI
37
XXVII
38
XXVIII
39
XXIX
72
XXX
88
XXXI
94
XXXII
96
XXXIII
98
XXXV
103
XXXVI
104
XXXVII
109
XXXVIII
121
XXXIX
132
XL
143
XLI
144
XLII
159
XLIII
161
XLIV
162
XLV
163
XLVI
164
XLVII
166
XLVIII
171
XLIX
180
LI
181
LII
182
LXII
212
LXIII
232
LXIV
248
LXV
251
LXVI
252
LXVII
253
LXVIII
254
LXIX
255
LXXI
257
LXXII
259
LXXIII
264
LXXIV
273
LXXV
277
LXXVI
305
LXXVII
316
LXXVIII
323
LXXIX
324
LXXX
325
LXXXI
330
LXXXII
332
LXXXIII
333
LXXXIV
336
LXXXV
337
LXXXVI
340
LXXXVII
343
LXXXVIII
345
LXXXIX
352
XC
369
XCI
382
XCII
387
XCIII
400
XCIV
405
XCV
412
XCVI
414
XCVII
423
XCVIII
432
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About the author (1991)

Spiegel is professor of preventive medicine and community health at the State University of New York Health Science Center in Brooklyn, New York.

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