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Review: The Experience Economy: Work Is Theater & Every Business a StageUser Review - Steve Dragoo - Goodreads
Ground-breaking ideas! Provides a vocabulary for individuals and businesses seeking to move from selling goods or delivering services to the next level of economic offering...Staging Experiences! Have ... Read full review
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Review: The Experience EconomyUser Review - Scott - Goodreads
I really enjoyed this. It made me think about, not only what I was doing for other people, but what I actually experience when I go to a restaurant or store. The Experience Economy will stick with me for a long time. Read full review
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activities actors airline America Online Anthony Rooley aspirations audience audition British Airways buyer cast character charge admission Chunka Mui clients Club Disney commedia dell'arte commodities commoditization company's consumers costumes create cues customer sacrifice develop director drama dramaturg economic offering Economic Value employees ence engaging entertainment escapist esthetic example Executive Experience Economy experience stagers experiential Figure guests Harvard Business School improv individual industry interaction Jacobs Field Joseph Pine Linda mall manufacturers Mass Customization matching theatre means memorabilia memorable movie needs Niketown platform theatre play programs props provides Rainforest Cafe restaurants retail Richard Schechner rience role script scriptwriters selling shift stage experiences strategy street performers street theatre theme parks tion tomers tomization transformation elicitor workers York
Page 12 - All prior economic offerings remain at armslength, outside the buyer, while experiences are inherently personal. They actually occur within any individual who has been engaged on an emotional, physical, intellectual, or even spiritual level. The result? No two people can have the same
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The Experience Economy - Wikipedia, the free encyclopedia
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European Centre for the Experience Economy » About EE