The Experience Economy: Work is Theatre & Every Business a Stage : [goods & Services are No Longer Enough] (Google eBook)

Buddie Joseph Pine, James H. Gilmour

Harvard Business Press, Apr 1, 1999 - Business & Economics - 254 pages

You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable-and lasting-impressions that ultimately create transformations within individuals. Make no mistake, say Pine Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.

What people are saying

Review: The Experience Economy: Work Is Theater & Every Business a Stage

User Review  - Steve Dragoo - Goodreads

Ground-breaking ideas! Provides a vocabulary for individuals and businesses seeking to move from selling goods or delivering services to the next level of economic offering...Staging Experiences! Have ...

Review: The Experience Economy

User Review  - Scott - Goodreads

I really enjoyed this. It made me think about, not only what I was doing for other people, but what I actually experience when I go to a restaurant or store. The Experience Economy will stick with me for a long time.

Contents

• I: 1
• II: 27
• III: 45
• IV: 69
• V: 81
• VI: 95
• VII: 101
• VIII: 119
• IX: 139
• X: 163
• XI: 185
• XII: 205
• XIII: 207
• XIV: 231
• XV: 249
• XVI: 253

Popular passages

Page 12 - All prior economic offerings remain at armslength, outside the buyer, while experiences are inherently personal. They actually occur within any individual who has been engaged on an emotional, physical, intellectual, or even spiritual level. The result? No two people can have the same‎

About the author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.

Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

Bibliographic information

• Title: The Experience Economy: Work is Theatre & Every Business a Stage : [goods & Services are No Longer Enough]; Harvard Business School Press
• Authors: Buddie Joseph Pine, James H. Gilmour
• Edition: 20, illustrated, reprint
• Publisher: Harvard Business Press, 1999
• ISBN: 0875848192, 9780875848198
• Length: 254 pages
• Subjects: Business & Economics / Development / Business Development; Business & Economics / Entrepreneurship