The Dynamics of Mass Communication: Media in the Digital Age

Front Cover
McGraw-Hill, May 28, 2004 - Language Arts & Disciplines - 494 pages
3 Reviews
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

From inside the book

What people are saying - Write a review

Review: The Dynamics Of Mass Communication

User Review  - Star Shining Forever - Goodreads

Used this book for Thomas Edison State College's online course "Mass Communications I" (COM-120). Pretty interesting book. It covers the basics about communication, goes over the history of the ... Read full review

Review: The Dynamics Of Mass Communication

User Review  - Haneen - Goodreads

Introduction to Mass Communication Winter 2011-2012 SuMoTuWeTh 12-2 pm Prof. Shiyong Peng Very boring course....Thanks God it's done Read full review

Related books


These boxes provide additional illustrations examples
Chapter 2

84 other sections not shown

Other editions - View all

Common terms and phrases

About the author (2004)

Joseph Dominick is a retired Professor in the College of Journalism and Mass Communication at the University of Georgia. Dr. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before going to the University of Georgia where, from 1980 to 1985, he served as the head of the Radio-TV-Film Sequence. Dr. Dominick is the author or co-author of four books in addition to MASS MEDIA RESEARCH and has published nearly 40 articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as the editor of the "Journal of Broadcasting." He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Bibliographic information