The Complete Guide to Fundraising Management (Google eBook)

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John Wiley & Sons, Mar 17, 2009 - Business & Economics - 384 pages
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There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.
  

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Review: The Complete Guide to Fundraising Management

User Review  - Yusuke - Goodreads

One of the textbooks in the fundraising course. Very concise and easy-to-understan. Good contrast from Hank Rosso. Read full review

Contents

PEOPLE GIVE TO PEOPLE TO HELP PEOPLE
PEOPLE GIVE RELATIVE TO THEIR MEANS
THOSE CLOSEST MUST SET THE PACE
THE 8020 RULE IS BECOMING THE 9010 RULE
AN OVERVIEW OF THE SECTORBROAD RANGE OF SERVICES
OPPORTUNITIES AND CHALLENGES
WORKING TOGETHER
IMPORTANCE OF STRATEGIC MANAGEMENT
AFTER THE SOLICITATION
SOLICITATION TRAINING AND ROLE PLAYING
ACQUISITION MAILINGS
RENEW AND UPGRADE
LAPSED DONORS
PUBLIC RELATIONS AND INFORMATION
ENSURING SUCCESS
ELEMENTS OF THE APPEAL PACKAGE

BE SURE YOUR INSTITUTION IS WORTHY OF SUPPORT
ANALYSIS AND PLANNING
DOING THE RIGHT THINGS
DOING THINGS RIGHT
BUDGETS AND FINANCIAL RESOURCES
FUNDRAISING MODES
SPECIAL ISSUES RELATED TO SMALL AND LARGE OPERATIONS
ETHICS
EVALUATION
THE CASE STATEMENT
THE COMPREHENSIVE FORMAL CASE STATEMENT
THE CASE STATEMENT PROCESS
MARKET AND SITUATIONSPECIFIC CASE STATEMENTS
PRESENTATIONS AND PRESENTATION MATERIALS
RECORD KEEPING
ACKNOWLEDGMENTS
REPORTS
TARGETED COMMUNICATIONS
THE SYSTEM
ESTABLISHING THE INFORMATION SYSTEM
THE BEST PROSPECTS
PROSPECT RESEARCH
PROSPECT RATINGS AND EVALUATIONS
KNOW THE PROSPECTIVE DONOR AS A PERSON
FRIENDRAISING ACTIVITIES
RELATIONSHIPBUILDING ACTIVITIES MUST BE SCHEDULED AND MONITORED
MOVES MANAGEMENT‚ CULTIVATING REAL RELATIONSHIPS
DONOR ACKNOWLEDGMENT
FOUR PARTS OF AN ACKNOWLEDGMENT PROGRAM
WHEN MAJOR GIFT STRATEGIES ARE APPROPRIATE
PREPARING FOR A MAJOR GIFTS INITIATIVE
THE SOLICITATION INTERVIEW HOW TO ASK FOR A MAJOR GIFT
MAIL LISTS
WHAT TO DO INHOUSE WHAT TO DO WITH A MAIL HOUSE
POST OFFICE
EMAIL AND WEBSITES
VOLUNTEER TELEPHONE SOLICITATIONS
PROFESSIONAL TELEPHONE SOLICITATION CAMPAIGNS
CHOOSING A SPECIAL EVENT
IMPLEMENTING THE EVENT
CAUSERELATED MARKETING
WHAT IS A GRANT?
GOVERNMENT GRANTS AND CONTRACTS
FOUNDATIONS
FOUNDATION RESEARCH
PROJECT DEVELOPMENT
THE APPLICATION
ACKNOWLEDGMENT AND REPORTING REQUIREMENTS
DEFINING PLANNED GIVING
CHARITABLE GIFT INSTRUMENTS‚ WAYS OF GIVING
DONOR EDUCATION AND THE PLANNEDGIVING PROGRAM
ENDOWMENT FUND
SAMPLE MARKETING PLAN FOR CHARITABLE GIFT ANNUITIES
PLANNEDGIVING SOCIETIES
REQUIREMENTS FOR A SUCCESSFUL CAMPAIGN
CHRONOLOGICAL STEPS FOR SUCCESS
BUILDING ENDOWMENTS
INSTITUTIONAL DIFFERENCES
CAMPAIGN ORGANIZATION AND STRUCTURE
THE BOARD OF DIRECTORS
THE RESOURCE DEVELOPMENT STAFF
VOLUNTEERS
WORKING WITH CONSULTANTS
Copyright

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About the author (2009)

Stanley Weinstein, ACFRE, EMBA, is President of Stanley Weinstein & Co., specializing in the fundraising, management, and marketing needs of philanthropic organizations nationwide. With more than forty-two years of experience in the nonprofit world, he has distinguished himself as a consultant, teacher, and author. As a consultant specializing in organizational development, strategic planning, fundraising, annual, endowment, and capital campaigns, he has had the opportunity to work closely with board and staff leaders from more than 300 nonprofit organizations nationwide. His campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. In 2006, he was named "Outstanding Fundraising Professional."

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