Managerial Economics develops simple, practical tools and concepts, presenting the essentials of managerial economics, as well as presenting links to other managerial functions, including accounting, finance, human resource management, and marketing, The book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses, providing a useful introduction to managerial economics in our global marketplace. 100 lively, practical cases cover topics such as global software piracy, the Barings Collapse, Indian tea prices, Dean Witters poison pill, and the management of H.J. Heinz.In an accessible style, Managerial Economics provides an introduction to modern managerial topics, original analytical frameworks for cost and pricing analysis, and new applications including activity-based costing, brand extensions, takeover tactics, and real estate strategy.
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