Managerial Economics

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Blackwell Publishers, 1998 - Business & Economics - 571 pages
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Managerial Economics develops simple, practical tools and concepts, presenting the essentials of managerial economics, as well as presenting links to other managerial functions, including accounting, finance, human resource management, and marketing, The book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses, providing a useful introduction to managerial economics in our global marketplace. 100 lively, practical cases cover topics such as global software piracy, the Barings Collapse, Indian tea prices, Dean Witters poison pill, and the management of H.J. Heinz.In an accessible style, Managerial Economics provides an introduction to modern managerial topics, original analytical frameworks for cost and pricing analysis, and new applications including activity-based costing, brand extensions, takeover tactics, and real estate strategy.

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About the author (1998)

Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985-96) and the Hong Kong University of Science & Technology (1993-6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the "American Economic Review," "Journal of Political Economy, Quarterly Journal of Economics, Management Science," and elsewhere.

Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of "The Telecommunications Act of 1996: The "Costs" of Managed Competition" (2000).

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