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The Measurement of Social Attitudes
Attitudes versus Actions
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American Psychological Association analysis asked asso associated atti attitude change attitude measurement attitude object attitude scale attitudinal balance behavioral intentions beliefs capital punishment characteristics classical conditioning cognitive cognitive dissonance communication concept congruity continuum correlation determined differential dimension dissonance effect evaluative example experiment experimental factor analysis factors favorable Festinger Figure Fishbein function given Heider Hinckley hypothesis indi indicate individual individual's involved issue judges judgments learning Likert Likert scale meaning mediating ment method multidimensional scaling negative Negro neutral obtained opinion Osgood overt pairs positive possible predicted present problem procedure Psychol question questionnaire ratings rela relations relationship reliability represent response Russia s-graph sample scale values scores semantic differential Sherif situation social distance social psychology sponse statements stimuli structure subjects Table technique Thurstone Thurstone scales tion tive traits Triandis tude unfavorable validity variable verbal vidual