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183 Tennessee craft bCoefficients of variables Beersheba Springs beta coefficient Brushy Mountain commercial retail shops composite measure congruence of goals craft craft craft craft craft variable craft fairs craft organization manager craft producers interviewed craft producers reported craft producers surveyed craft responding Item Craft Show craft variable producers dependent variable ducers established involvement established performance factors female craft producers Hierarchical cohesion hypothesized initial performance involvement and performance involvement/performance ll.l male craft producers McMinnville measure of participation negative relationship Number in sample Number of craft number percent Sold Occupational prestige participation in craft peer cohesion percent Sold crafts personality trait positive relationship previous value commit producers craft producers producers who described ratio of attendance report sufficient information responding Item producers retail outlet retail stores sample of craft standard deviation subordination summer of 1975 Table Tennessee craft producers tion total craft sales total sample University of Tennessee variable producers producers