Prentice Hall, 2003 - Business & Economics - 528 pages
This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part organization covers an overview of international business, national business environments, international trade and investment, the international financial system, international strategy and market analysis, and international business management. For anyone who wants to understand the people, culture, geography, and politics of international business.
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abroad absolute advantage advantage affect agreements America Asia Asian bank barriers benefits business activities buyers capital market central Chapter China common company's competitive consumers costs country's create culture currency customers developing countries discussion domestic economic integration employees entry modes euro Eurocurrency Europe European Union example exchange rates Explain exports facilities factors firms foreign direct investment foreign exchange market free trade global growth home country important increase industry international business international companies international trade Internet investors issues Japan Japanese joint venture labor managers manufacturing ment Mexico million multinational NAFTA national business environments nomic operations percent potential purchase purchasing power parity regional require restrictions sell social South Korea strategy subsidiaries tariffs theory tion tional totalitarian trading bloc U.S. dollar United World Trade Organization worldwide