Get Out the Vote!: How to Increase Voter Turnout (Google eBook)

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Brookings Institution Press, Mar 24, 2004 - Political Science - 145 pages
6 Reviews

Get Out the Vote!Is a practical guide for anyone trying to mobilize voters or organize at the grass roots. Unlike authors of other campaign advice books, Donald Green and Alan Gerber root their work firmly in rigorous science. Their recommendations emerge from thorough experiments conducted in real electoral settings, examining the impact and effectiveness of door-to-door canvassing, telephone calls, direct mail, and other campaign tactics.Since 1998 the authors have conducted research in over a dozen states, studying a wide range of federal, state, and municipal elections. Their book connects theory with practice, informing campaign professionals and local organizers as well as students of electoral politics. They discover that many GOTV tactics used by campaign managers and political consultants are less effective than is often believed. The authors, relying on rigorous and systematic research, challenge much of the conventional wisdom about what works and what doesn't in the political campaigns. The authors' applied form of political science has won acclaim from scholars and earned the attention of campaign professionals and journalists. This book presents their result for a non-academic audience interested in putting campaign research into practice, and the findings will be surprising to many. Get Out the Vote! will help both consultants and the candidates who use their services better understand the efficacy of campaign methods. It is essential reading in an age of electronic communication, professional electioneering and voter apathy.

  

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Review: Get Out the Vote!: How to Increase Your Voter Turnout

User Review  - Joel - Goodreads

A great over-view of the state of science about field campaigning, with useful practical material. Not a campaign manager's guide as such, but a useful resource to inform decision-making. Read full review

Review: Get Out the Vote!: How to Increase Your Voter Turnout

User Review  - Denise - Goodreads

it was a great book yeah Read full review

Contents

Why Voter Mobilization Matters
1
Evidence versus Received Wisdom
11
DoortoDoor Canvassing Shoe Leather Politics
23
Leaflets Walk Dont Talk
42
Direct Mail Postal Service as Campaign Staff
49
Phone Banks Politics Meets Telemarketing
63
Electronic Mail Faster Cheaper but Does It Work?
81
Frontiers of GetOuttheVote Research
90
Technical Results of DoortoDoor Canvassing Experiments
113
Technical Results of Direct Mail Experiments
119
Technical Results of Phone Calling Experiments
124
Notes
133
Index
141
Copyright

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About the author (2004)

Donald P. Greenis a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters(Yale, 2000). Alan S. Gerberis a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance(Brookings, 2006).

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