How Pleasure Works: The New Science of why We Like what We Like
In How Pleasure Works, the internationally acclaimed psychologist Paul Bloom explores one of the most fascinating and fundamental engines of human behaviour.
We are natural-born essentialists - when it comes to pleasure, nothing is ever merely skin-deep. We are attracted, whether we know it or not, to the hidden aspects of things and people. Some teenagers enjoy cutting themselves with razors; some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. The thought of sex with a virgin is intensely arousing to many men. Artwork can sell for millions of pounds. Food and alcohol are so compelling that they can come to dominate one's life. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents and go to sentimental movies that make them cry.
In this revealing and witty account, Paul Bloom examines the science behind these curious desires, attractions and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music and stories. Drawing on insights from child development, philosophy, neuroscience and behavioural economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.
What people are saying - Write a review
FASCINATING AND ABSORBING READ!User Review - psychreader - Borders
How Pleasure Works is a great book - it's entertaining and informative, and also surprising - as well as surprisingly funny. It examines different sources of pleasure - from food, to sex, to art ... Read full review
Review: How Pleasure Works: The New Science of Why We Like What We LikeUser Review - Nancy McKinley - Goodreads
Competent but not pleasurable. The writing starts out strong but weakens with every chapter culminating in a lackluster finish that was better left unsaid; as nothing really was said. A display of facts and not much more. I am glad it is over....on to the next! Read full review