FCS Marketing Communication L4

Front Cover
Pearson South Africa
0 Reviews
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Curriculum Plan for marketing communication Level 4
4
Multicultural communication
27
Ethical considerations in multicultural marketing
62
Personal marketing culture
96
Marketing work ethics
139
Development of marketing proposals
162
Presenting marketing proposals
193
Development of advanced marketing materials
224
Electronic communication
264
Research objectives 4
307
Glossary
311
Index
319
Copyright

Common terms and phrases

Bibliographic information