Why We Buy: The Science Of Shopping (Google eBook)

Front Cover
Simon and Schuster, Jun 2, 2000 - Business & Economics - 256 pages
374 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
  

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5 stars
66
4 stars
142
3 stars
126
2 stars
29
1 star
11

Easy to read, great insights, and dead on. - Goodreads
Good ideas for library layout. - Goodreads
This is a very interesting book and very easy to read. - Goodreads
Great insight for larger shops. - Goodreads
It is a good introduction to business anthropology. - Goodreads
Interesting insight for the average shopper. - Goodreads

Review: Why We Buy: The Science of Shopping

User Review  - Goodreads

Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Jada Roche - Goodreads

A neat read for anyone who retails or once did...i liked the author until the section on the internet, when he suddenly turned into a crotchety old man who refused to get it. Read full review

Contents

A Science Is Born
11
What Retailers Dont Know
34
The Twilight Zone
45
You Need Hands
52
How to Read a Sign
60
Shoppers Move Like People
75
Dynamic
86
III
93
The Sensual Shopper
161
The Big Three
183
Time Real and Perceived
189
CashWrap Blues
195
Magic Acts
200
In Cyberspace No One Can Hear You Shop
212
The SelfExam
224
Final Thoughts
238

What Women Want
112
If You Can Read This Youre Too Young
129
Kids
141
THE DYNAMICS OFSHOPPING
155
Acknowledgments
245
Index
249
Copyright

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About the author (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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