Why We Buy: The Science Of Shopping (Google eBook)

Front Cover
Simon and Schuster, Jun 2, 2000 - Business & Economics - 256 pages
206 Reviews
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
  

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5 stars
38
4 stars
73
3 stars
69
2 stars
18
1 star
8

Easy to read, great insights, and dead on. - Goodreads
Good ideas for library layout. - Goodreads
This is a very interesting book and very easy to read. - Goodreads
Interesting insight for the average shopper. - Goodreads
It is a good introduction to business anthropology. - Goodreads
His writing style is clear and the chapters make sense. - Goodreads

Review: Why We Buy: The Science Of Shopping

User Review  - Ko Matsuo - Goodreads

Interesting insights into human behavior through the lens of retail shopping. Great discussions on signage (strategic use of "speed bumps" such as mirrors), store layout (did you know that Americans ... Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Waqar Hassan - Goodreads

Author presents some new ideas that are common sense but rarely applied. Repetition of the same ideas is very annoying, it feels like he wrote this book for a five year old. I was not able to finish this book. Read full review

Contents

A Science Is Born
11
What Retailers Dont Know
34
The Twilight Zone
45
You Need Hands
52
How to Read a Sign
60
Shoppers Move Like People
75
Dynamic
86
III
93
The Sensual Shopper
161
The Big Three
183
Time Real and Perceived
189
CashWrap Blues
195
Magic Acts
200
In Cyberspace No One Can Hear You Shop
212
The SelfExam
224
Final Thoughts
238

What Women Want
112
If You Can Read This Youre Too Young
129
Kids
141
THE DYNAMICS OFSHOPPING
155
Acknowledgments
245
Index
249
Copyright

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About the author (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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