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Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

User Review - Flag as inappropriate

Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.

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8

All reviews - 231
5 stars - 36
4 stars - 77
3 stars - 73
2 stars - 20
1 star - 8
Unrated - 17

All reviews - 231
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All reviews - 231
Goodreads - 228