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WHY WE BUY: The Science of Shopping

Editorial Review - Kirkus - Jane Doe

Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Just as social scientists study people in natural conditions, Underhill studies consumers in retail environments. He's no academic, however, but a "real-world" consultant with such clients as McDonald's ... Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Lembie - Goodreads

https://www.goodreads.com/# Read full review

Review: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

User Review  - Hamid - Goodreads

Alright, although missing some basic principles but still quite informative for beginners. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Rschneider - Goodreads

Thought I would read something that might help at work...hopefully it is riveting! Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Tami - Goodreads

This was quite good and a quick read too. Makes you think about shopping in a more thorough way. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Rob Nichols - Goodreads

As a student of pop culture economics, this was right up my alley. Really enjoyed it. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Tori - Goodreads

2008- Interesting, but a bit dated. Could use some updating. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Yinqiu5922 - Goodreads

It's a good book and give us a new conception for shopping. Read full review

Review: Why We Buy: The Science of Shopping

User Review  - Emmy - Goodreads

Good ideas for library layout. Read full review

Review: Why We Buy: The Science Of Shopping

User Review  - Hillary - Goodreads

impressive. this is the first marketing book that kept me up past my bedtime, although the chapter on women explains the poor reviews of his recent book. Read full review


User ratings

5 stars
38
4 stars
63
3 stars
57
2 stars
11
1 star
3

5 stars - 35
4 stars - 63
3 stars - 57
2 stars - 11
1 star - 3
Unrated - 15


Goodreads - 180
Kirkus - 1